Tata Motors has started 2026 with one of its biggest discount campaigns on electric vehicles in India. Buyers can now save up to ₹3.8 lakh on select Tata EVs through a combination of green bonuses, exchange or scrappage benefits, and loyalty incentives.
The offers apply across Tata’s electric portfolio, ranging from entry-level hatchbacks to premium electric SUVs, making this one of the most attractive times to switch to an EV.
Tata Tiago EV: Discounts Make It More Affordable Than Ever
The Tata Tiago EV continues to be one of India’s most accessible electric cars. In January 2026, Tata is offering a strong green bonus on all variants, along with additional exchange or scrappage benefits.
When combined with loyalty incentives, total savings can reach up to ₹1.5 lakh, significantly lowering the overall purchase cost and making the Tiago EV a strong option for first-time EV buyers.
Tata Punch EV: Higher Benefits for Micro SUV Buyers
The Tata Punch EV receives even stronger incentives this month. Buyers get a higher green bonus compared to the Tiago EV, along with an increased exchange or scrappage benefit.
With cumulative offers going up to ₹1.6 lakh, the Punch EV becomes an attractive choice for customers looking for a compact electric SUV with a higher driving position and rugged styling.
Tata Nexon EV: Calibrated Yet Valuable Offers
As one of the best-selling electric SUVs in India, the Tata Nexon EV gets more measured but still meaningful discounts. Buyers can benefit from a green bonus and exchange or scrappage support.
These incentives help reduce the on-road price and make the Nexon EV an appealing option for families looking for a practical and proven electric SUV.
Tata Curvv EV: Biggest Discounts in the Premium EV Range
The Tata Curvv EV sees the most aggressive discounts in Tata’s electric lineup. Select variants receive a very high green bonus, paired with exchange benefits.
Depending on the variant, total discounts can go up to ₹3.8 lakh, making the Curvv EV one of the best value propositions in the premium electric SUV segment right now.
Tata Harrier EV: Loyalty Bonus for Existing Customers
While the Tata Harrier EV does not receive a green bonus or exchange benefit, Tata is offering a loyalty bonus for existing customers.
This incentive is aimed at current Tata owners planning to upgrade to the brand’s flagship electric SUV.
Key Highlights of Tata EV Discounts January 2026
• Discounts available across Tata’s electric vehicle range
• Combination of green bonus, exchange or scrappage, and loyalty benefits
• Maximum savings reach up to ₹3.8 lakh on select models
• Entry-level and premium EV buyers both benefit
• Limited-period offers, subject to dealer availability
How to Get These Tata EV Discounts
To avail of the offers, buyers need to visit an authorised Tata Motors dealership. The final discount amount depends on the selected model, variant, and eligibility for exchange, scrappage, or loyalty benefits.
Customers planning to exchange an old vehicle should carry relevant ownership and registration documents for quick evaluation.
Should You Buy a Tata EV Now?
With fuel prices remaining high and EV infrastructure improving steadily, Tata’s January 2026 discount scheme makes electric car ownership more accessible than ever. For buyers who were waiting for the right moment, this could be one of the best opportunities to purchase a Tata EV at a significantly reduced price.
